Though, with the emergence of Snapchat along with a burgeoning user base due to Facebook's diaspora, it naturally evolved into a means with which to market myself; hardly a novel idea.
So I don't claim in the slightest to have perfected the reach potential nor take credit for the following metric (thanks to a revised algorithm showing photos from accounts of friends of friends on the 'Explore' page), but I can say, without hesitation, that I've booked a wedding through Instagram.
Thus, thank you social media, and thank you Christina and Carlo, for enabling my hours of scrolling and double-tapping to be used as a write-off.